German car manufacturer, Volkswagen will unveil new brand design and logo at the Auto Expo 2020.
The brand is presenting its new logo and its new brand design to the public under the motto of “New Volkswagen”, the company said in a press release.
The world premiere of the new brand design and logo took place at IAA 2019 in Frankfurt.
The company said its objective is to create a 360° customer experience that is intriguing and contemporary across all channels. The brand’s visual language will be very different from that projected by Volkswagen to date.
The symbol and trademark will be the new logo, which will be reduced to its essential elements and presented with a new design that is flat and two-dimensional.
The brand design and the logo aim for high flexibility and are intended for digital applications. It will be more modern, clearer and simple. It would also apply to the new brand signals such as pictograms, typography, colors or layouts.
For the first time, the brand will have a female voice in the sound logo, which will replace the former brand claim.
“The new brand design marks the start of a new era for Volkswagen. Globally, the brand has committed itself towards being carbon neutral by 2050. Over the last four years, Volkswagen brand has taken and implemented bold decisions in almost all areas of its activities. This comprehensive rebranding is the logical consequence of our brand’s strategic reorientation. Now is the right time to make the new attitude of our brand, visible to the outside world”, said Steffen Knapp, Director, Volkswagen Passenger Cars India.