Toyota Nigeria Limited has promised to import more new exciting models into the Nigeria automobile market this year to consolidate its position as the number one brand in the country.
Toyota ended the year 2012 with about 20,000 units of new vehicles, which accounted for about 40 per cent of the total new vehicles import into the Nigeria market last year.
Toyota Nigeria Limited has promised to import more new exciting models into the Nigeria automobile market this year to consolidate its position as the number one brand in the country.
Toyota ended the year 2012 with about 20,000 units of new vehicles, which accounted for about 40 per cent of the total new vehicles import into the Nigeria market last year.
Speaking at the nineth edition of the company's annual awards ceremony in Lagos, the Managing Director, Toyota Nigeria Limited, Chief Michael Ade Ojo said that some of the brands to expect in new models of Toyota line up will be introduced into the market this year, beginning with the all-new RAV4.
Ojo was represented by the company's Executive Director; Mr. Kunle Ade Ojo explained that some of new models were introduced into the market the previous year to broaden the choices of their customers.
"On a positive note, the year witnessed the introduction of key models into our line up. While we increased our model portfolio by introducing the Fortuner in the Fabric seat and leather seats versions, we also brought in the Hilux automatic transmission to complement the Hilux model line up,"he said, adding that the Avanza also underwent a full model change.
The Toyota boss further explained that all these were aimed at meeting the expectations and yearnings of their valued customers across the country.
The chairman also pointed out that the company expanded its scope of operations so as to fulfill its ultimate responsibility of satisfying its customers by completing its world class Body Paint Training Centre in Lagos.
On the area of Corporate Social Responsibility, the Toyota boss said they have remained resolutely committed to their policy of affecting and imparting positively on the society.
Apart from donating two Hilux Pickup vans to the Oyo State government last year for crime fighting, they ensured the participation of Nigerian children in the Toyota Dream Car Art Contest. The winning entries, from among those who participated in the contest in Nigeria were sent on annual basis to Japan to contest at the global level with other winning entries from other parts of the world.
Chief Ade Ojo however explained that though, the company made some progress last year, they also had their challenges.
"Nevertheless all these limitations notwithstanding, we remained resolute and focused, by dint of hardwork and dedication, we managed to finish the race reasonably well. This modest achievement was made possible by the immense goodwill of our customers and dedication of our dealers, “he stated.
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