Mercedes Benz can look back on the strongest quarter in the company’s history with a measure of satisfaction. From April to June, 594,528 customers received their new Mercedes Benz (+1.9%). Thus, Mercedes Benz sold more vehicles than ever before in a half year. Since the beginning of the year, 1,188,832 units with the three-pointed star were delivered to customers all over the world. Unit sales were thus 3.9% higher than in the previous highest first half year in 2017. In the first six months, Mercedes Benz was the premium brand with the most new registrations in several markets, including Germany, France, Russia, Switzerland, Portugal, South Korea, Australia, the USA and Canada. With 203,783 vehicles sold, June was the month with the second highest sales since the beginning of the year (-2.6%). Figures of last month were affected amongst other things by a fire at a US supplier’s. This meant a significant lower production of the SUVs for the world market at the Mercedes Benz plant in Tuscaloosa and sales were less than planned. “Thanks to an outstanding team performance, we can look back on the most successful half year in the history of Mercedes Benz. “With more than 1.18 million units sold in the first six months, we have laid a good foundation for a successful year 2018,” stated Britta Seeger, member of the Board of Management of Daimler AG responsible for Mercedes Benz Marketing &Sales who added that: “The new A-Class has had a very successful reception from the markets and we will launch the new C-Class in July. These two models will make a significant contribution to the sales success of Mercedes Benz in the second half of the year.”
In Europe, Mercedes Benz sold 476,790 units in the first half of the year (-1.5%), which is slightly less than in the previous year, so far, the best first half year in 2017. Approximately one third of those cars were sold in Germany, where more than 150,000 customers were able to receive their new Mercedes Benz (-0.2%).
In France, Spain, Sweden, Poland and Denmark, more units with the three-pointed star were sold than ever before in the first six months of a year. Mercedes Benz completed the first half of the year in the Asia Pacific region with new best-ever sales, which increased by a double digit 12.5% to 493,358 units. The biggest contribution to this growth came from China, where 340,164 units with the three-pointed star were sold in the first six months, an increase of 16.2%. More units of Mercedes Benz than ever before in the first half year were also sold in South Korea, Japan, India, Thailand and Malaysia. In the NAFTA region, 191,249 Mercedes Benz units were handed over to customers in the period of January to June (-1.1%). Sales of 158,848 units in the USA were 1.9% below the very high prior-year figure. In Canada and Mexico, Mercedes Benz set new sales records in the first six months of the year.
Discussion about this post