The Publisher of News Diet, an online and quarterly magazine, Mr. Kenneth Jukpor, has successfully obtained a Master’s degree in Mass Communication from the University of Lagos (UNILAG).
Jukpor, who also serves as the Secretary of the Media and Publicity Committee for the Nigerian Ports Consultative Council (NPCC), was among the graduates celebrated at the university’s 55th Convocation Ceremony held last Thursday.
Reflecting on his academic journey, the maritime journalist and National Media Officer of Youngship Nigeria shared his joy at completing an 18-month program that stretched beyond three years due to multiple strike actions by the Academic Staff Union of Universities (ASUU).
“It was a challenging experience juggling a demanding career as a journalist in Lagos from 8 AM to 4 PM while attending classes from 5 PM to 8 PM. However, looking back, I can say the rigorous process of exams, tests, and assignments helped me grow,” Jukpor stated.
One of the program’s highlights, according to Jukpor, was a visit to the Alabarago lepers’ colony in Lagos. The community, home to over 2,000 people, many afflicted with leprosy, revealed severe issues such as lack of education, clean water, sanitation, and proper nutrition.
“During a group assignment on Community Journalism, we decided to spotlight the plight of the Alabarago community. As team lead, I encouraged the group to produce high-quality reports, which were featured in four national newspapers and over 15 news blogs. These reports attracted the attention of NGOs and multinationals, leading to interventions that provided relief to the community,” he explained.
Another notable project was an advertising campaign titled “New Nigeria, New Me,” which Jukpor’s group developed. The campaign included radio jingles, billboard designs, e-cards, and TV commercials, some of which were adopted by organizations such as the Nigerian Police Force and the Nigeria Customs Service.
Jukpor also discussed his research project, titled “Perception and Public Relations Practices of the Nigeria Customs Service (NCS) at Murtala Mohammed International Airport, Lagos.” His findings revealed significant challenges, including poor conduct by Customs officials, bribery, lack of transparency, and ineffective public relations strategies.
“My study, based on responses from over 300 participants, highlighted factors influencing public perception of the NCS, such as inadequate equipment and poor PR practices. Although the Service utilizes fliers, social media, billboards, and traditional media for public relations, these efforts lack effectiveness. I recommended strategic PR improvements, frequent staff training, strict anti-bribery measures, and modern equipment to enhance the NCS’s operations and public image at MMIA,” Jukpor concluded.
Jukpor’s academic and professional accomplishments continue to inspire, demonstrating the potential impact of combining journalism with advanced academic research.
