Honda Japan has said that a total of 50,000 units of its brands were sold in Nigeria for the 2011. According to our source, Nigeria is the most pulsating market in Africa but the company recorded a low performance last year.
The source said that ‘’African market was not vibrant last year, with the company managing to sell only 50,000 units, with Nigeria being the biggest consumer in Africa.
He blamed poor performance in Africa on delays in terms of sales network and lack of a specific product designed for the African market’’.
Honda Japan has said that a total of 50,000 units of its brands were sold in Nigeria for the 2011. According to our source, Nigeria is the most pulsating market in Africa but the company recorded a low performance last year.
The source said that ‘’African market was not vibrant last year, with the company managing to sell only 50,000 units, with Nigeria being the biggest consumer in Africa.
He blamed poor performance in Africa on delays in terms of sales network and lack of a specific product designed for the African market’’.
But, to overcome the problem, the company has developed a new CB125 model specifically for the African market. "We have started to come up with African products built for Africa, and we will continue developing new products which are affordable and suitable for the continent. We will also try to expand our sales networks in Africa," he said.
Discussion about this post